Monday, April 12, 2010

Menu Covers You Can Dream About



Last night I went to a nice restaurant for a business dinner. As soon as we sat down, we began looking through our menus. The first thing I noticed was the restaurant menu covers. They were a beautiful brown color, lightly dimpled and branded in black with the name of the restaurant on the front. The edges were gilded and the leather slid against the grease of my hands, accepting my browsing with resignation. These restaurant menu covers, I decided, were the most delicious menu covers I had ever seen, and I knew that the meal would be comparably impressive.



On the inside of the menu covers were sleek sheets of plastic encasing the long cream colored menus, with romantically leaning black font. But what struck me most about these menu covers was their weight – they must have weight about three pounds. I balanced mine against the table, but it could have stood on its own. They were sturdy, solid menu covers that could have rode into battle and decimated any opposition.



My impression regarding the menu covers dictated my need for a meal as, if not more, substantial. When the waiter came around to order, I knew that a steak was the right choice.



Thursday, April 1, 2010

Makin' Your Customers Feel The Best


When I wrote a blogette about menu covers a few weeks back, I was just getting started talkin’ bout my Bar-Be-Que restaurant. Now that spring time is here, business is pickin’ up, and the leather menu covers are holdin’ up real good. I’m thinkin’ of expanding pretty soon, you know, startin’ a little outpost in one of those new up and coming areas.

www.ShildCompany.com did pretty good for me before, and I reckon if I do expand, I’m gonna head on back there to get my leather menu covers and a guest check presenter. It’s important for the customers to feel: that tactile sensation is a must have for any successful bar-be-que restaurant entrepreneur, or else you’re reduced to that cheap chain food feel, and my restaurant only serves the best.Restaurant menu covers oughta correspond to the type of food being served. And I’ll tell you, right now it does, and it’s goin’ to continue to do so for me and my restaurant.

So if you’re aspirin’ to that next level of quality, remember, it’s makin’ the customers feel like they’re gettin the best, even if they ain’t! Leather menu covers are the best way of doin’ so.